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What in the World Are Multifaceted Featured Snippets?
Featured snippets have been expanded to provide users with more comprehensive search results. Introduced in February 2018, multifaceted featured snippets are the latest innovation in a series of...
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SEOverdrive: The Dangers of Keyword Stuffing
Keywords are a gateway between users and your content. But sometimes they can get a bit out of hand. The theory used to be: The more keywords, the better. And this approach led to keyword-stuffed,...
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Infographic: A Brief History of Google Algorithms
From cracking down on dodgy SEO tactics to favouring mobile optimisation, Google algorithms have come a long way over the last decade or so. Let’s take a stroll down Google’s memory lane to see how...
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Australian Business Directory List for SEO 2018
Directories have come a long way since being delivered to your home as a book bearing the weight of a small elephant. Today, an online business directory list is necessary for every small (and big)...
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5 Best WordPress SEO Plugins 2018
WordPress is a reliable foundation for tens of millions of websites. And now, with smarter plugins, you can build your sites bigger, healthier, and with more strategic SEO. We’ve put together 5 of the...
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Optimise Your SERP Listing to Boost CTR
Even with strong rankings, your website might not be boasting the click-through rate (CTR) it’s entitled to. In cases like this, the missing piece in your SEO puzzle might be the state of your search...
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How to Balance Keywords with Creative Writing
When it comes to writing your website, the words you choose to string together are what will attract search engines and keep your audience reading. So how can you find that perfect balance between what...
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The Weirdest Search Trends of 2017
In the digital age, search engines know all our secrets. Even if you clear your search history on a regular basis to keep your online shenanigans private, Google still makes a record of all the things...
View ArticleGetting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in...
In this week’s Getting Smarter session, SEO Manager Morgan takes us through how to carry out a content gap and competitor keyword analysis. This is useful for identifying any content that your...
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How SEO and PPC Can Work Together to Maximise ROI
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one is organic and the other...
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